Home2 Suites by Hilton reached its 200TH property milestone with the opening of Home2 Suites by Hilton in Miramar, Florida on December 28, 2017. This 200TH opened hotel represents the strategic vision behind growing the brand which includes a laser focus on ‘suburban’ locations, like Miramar. These locations make up a significant part of the more than 385 properties in the Hilton pipeline. Properties like Home2 Suites by Hilton in Miramar is considered an innovative, flexible construction model which often goes from groundbreaking to opening within a year; allowing the brand to enter major urban centers, like Los Angeles and Downtown Columbus, Ohio, where real estate is at a premium.
The brand is also capitalizing on the multi-brand building model to expand its urban footprint into high-barrier-to-entry markets, like Chicago and downtown Columbia, SC. This innovation along with the unique value proposition provided by the new All Suites category, which includes Embassy Suites by Hilton and Homewood Suites by Hilton, maximizes natural synergies shared by all three brands. “It’s rewarding and humbling to watch Home2’s incredible growth. While the destiny future of this young brand is still very much being written, what is clear is that wherever the road to our goals leads us next, we’ll likely get there fast,” added Kurre.
The City of Miramar’s current hotel inventory includes 5 constructed properties with 1 other (Springhill Suites, 124 rooms) planned for completion in 2018. At completion the City’s boutique portfolio hotel room counts will reach a collective 754 rooms.